Private proposal · prepared for Nile Luxe
For the eyes of Nile Luxe
Activate partnershipActivate
An invitation, not a cold pitch

Nile Luxe becomes our exclusive stockist.

The richest margin any supplier can hand you, a done-for-you ad engine that fills your store, and your whole area kept exclusively yours.

Daniel Diyepriye Beauty 5-shade lip kit
The 5-Shade Kit£59 retail
VogueFeatured brand
£64kRevenue in 4 months
4.5xReturn on ad spend
20–25%Repeat purchase rate
77%Product margin
The margin

A margin no other supplier can hand you.

Your first order comes in at over 4× your money — richer than any beauty wholesaler in the room. Then every restock still pays you triple.

One-time founding deal
Your founding order — 5-shade kit
£13.50£59.00
4.4× your money · £45.50 profit per kit

We open the door by handing you our best price on 200 kits — in stock and ready this week. Fill your shelves and eat.

Every restock after — standing price
£19.50£59.00
3× your money · £39.50 profit per kit

Still double the margin a normal supplier gives you — they hand you 2×. You keep eating on every reorder, and it improves as you grow.

The deal

Start small. Prove it. Scale together.

One easy opening order from stock we're holding right now — then you climb the ladder as the tills ring.

Your founding order · one-time

The Launch

£2,700
200 kits · our whole on-hand shelf, ships this week
  • 200 kits at £13.50 — worth £11,800 at retail
  • Sell just 70% and you clear £5,560 profit
  • We run Meta ads for you — buyers to your door
  • Free branded counter display + line sheet + creatives
  • Total area exclusivity from day one
  • 30-day buyback guarantee — your downside removed
Then we all eat

The restock

£19.50/kit
standing price — still 3× your money, forever
  • £39.50 profit per kit — reorder only what you sell
  • Bigger reorders drop back toward £13.50 — see the ladder
  • Add singles at £12 for extra till-side margin
  • Fresh creatives, seasonal shade drops, priority restock
  • Your exclusivity held for as long as you're active
Grow with us

The more you move, the better your price.

Your founding order already gave you the Distributor price. As you reorder and grow, you earn your way back down to it.

Tier
Monthly kits
Your price
Your markup
Stockist Your restock ratereorder as you sell
100–249
£19.50
3.0×
Volumea busy month
250–499
£17.00
3.5×
Key Accounta destination store
500–999
£15.00
3.9×
Distributor = your day-one pricesupplying others
1,000+
£13.50
4.4×
What you actually get

A stockroom and a marketing department, in one partnership.

💄

The richest margin in the room

4.4× your money on the founding order, 3× on every restock. A Vogue-featured product people already want — no other supplier comes close.

📈

Done-for-you Meta ads

We build, run and pay for geo-targeted ads that put buyers on your doorstep. Every £10 of spend ≈ two people in your store.

📍

Area exclusivity

You are the only Daniel Diyepriye Beauty stockist in your area. Every buyer the ads create comes to you and only you.

🛍️

Free counter display

A branded merchandising unit that sells itself at the till, plus a printed line sheet and a social-ready creative pack.

🛡️

Buyback guarantee

Don't sell through your opening order in 30 days? We buy back every unsold, sellable unit. Your downside is removed.

🔁

Repeat customers

A validated 20–25% repeat purchase rate means the buyers we send you come back — your margin compounds month on month.

The traffic engine

We don't just sell you stock. We send you buyers.

Every £10 of ad spend puts about two people in your store — and we run and pay for it. Two calculators: the buyers we bring, and what your stock earns.

1The buyers our ads bring you
Geo-targeted Meta ads. Every £10 puts about 2 people in your store — this budget = 260 visits.
A branded counter display typically converts 15–30% of interested walk-ins.
In-store visits / month260
New buyers from the ads52
Extra retail revenue£3,068
Extra profit / month£2,054
And we pay for the ads — this footfall costs you nothing.
2What your stock earns
Your one-time founding order is separate (200 kits at £13.50). Bigger reorders drop your price — tier applied: Stockist £19.50.
Your walk-in regulars, repeat buyers, plus the footfall our Meta ads drive. You keep every customer.
You invest (at your tier price)£2,925
Kits you sell @ £5970
Your retail revenue£4,130
Your profit this month£1,180
A 1.4× return on your cash — and unsold stock is covered by the buyback guarantee.
↓  Download the full deal & numbers (PDF) Two-page deal sheet — every price, tier and guarantee to keep or forward.
Counter display
The product

A 2-in-1 gloss and liner they can't get anywhere else.

Non-sticky, melanin-friendly, dessert-named shades that sell out online. Comes with the branded counter display that does the selling for you — 77% product margin, built to move off a shelf.

Cake & CustardCake & Custard
Milk & CookiesMilk & Cookies
Syrup & PancakesSyrup & Pancakes
Peanut & JellyPeanut & Jelly
Strawberries & CreamStrawberries & Cream
Zero downside

Don't sell it? We buy it back.

Sell through your opening order within 30 days or we repurchase every unsold, sellable unit. The consumer demand is already proven — we're simply asking your shelf to say yes, and covering you if it doesn't.

Let's begin

Reserve your area before someone else does.

Exclusivity is granted to one stockist per area. Say the word and we'll ship your 100-kit opening order and switch the ads on this week.